With more shift towards online marketing of brands and products, companies are paying special attention to maintaining a constant online presence. New concepts and trends of online advertising are popping up every day. The latest idea that has found a strong footing is of maintaining blogs. A blog is a web page that is regularly updated, either by an individual or a group of people. The style of writing is informal and focussed mainly on having a conversation.
In this article, our main focus will be on attorney and business blogs. Legal aid companies and business solution consultants maintain such type of blogs. Their aim is to make the name and face of their company more recognizable and relatable in the public. They seek to increase their accessibility through the medium of such blogs, for this they make basic advice freely available to the public.
Having a blog has the following advantages:
Improved customer relations:
The clients begin to see the companies as more humane and develop a more personal bond with it which leads to increased trust in its services. Improved relations directly transform into having more business for the company.
Search engine optimisation:
A daily or weekly blog works wonders for your online presence. Blog channels play a vital role in increasing your SEO score. This means that in an online search the name of your company will be displayed higher and above your competitors.
It also helps in knowing the feedback. The customers get an effective outlet to let the company know about their experience. The company too gets to know the areas in which it is lacking and whether or not the customer was satisfied with its services.
Public Relations management:
The biggest boon of having an online blog channel is the ease it creates in gauging your PR status. Online mediums are the most popular when it comes to venting one’s ire or praising another’s effort. A blog attracts the demography that it is designed to serve and hence those who read it are then ones targeted for PR.
Attorney and business blogs have found a popular group of readers that are interested in starting a business and want to know the legal know-how of the initial steps. Although many are saying that Twitter will eventually replace blogging but there are many things (like detailed information, discussions, etc.) that one cannot do on Twitter. Many firms are hiring professional writers that maintain the company’s blog on a daily basis and see to it that all queries are getting answered. This makes the customer remain loyal. In today’s intensely competitive world, having a little edge can make all the difference.
The role that they play:
They bring not only good prospects for the business but they also bring about consciousness in the society. It is all about extending a little free advice that will make one realize the importance that they carry.