Visitors land on your web page. They browse through and leave. No clicks. They don’t visit the next page. It is either the visitor did not find what he/she was looking for or your web page was not easy to use. And you ask “why do I have low conversion rate?” The right question should be “why is my bounce rate so high?” But wait a minute, what is bounce rate?
What Is Bounce Rate?
Simply put, bounce rate refers to the number of visitors who came to your webpage and left without viewing any other pages. It refers to the percentage of single page sessions on your website. It is an indication of your site’s stickiness. According to Google expert, Avanish Kaushik, bounce rate can be described as “I came”, I puked, I left”.
A lower bounce rate implies more engaged visitors which could potentially translate to conversions. So your next question is probably “how do I reduce my bounce rate?”. Good question. Here are a few ways to reduce bounce rate:
Craft Great, Compelling Content
Update your webpage with fresh and compelling content. You could use a few online tools to determine the bounce rate of your content. If you find out that a particular content has a high bounce you, here are a few things you could possibly do:
- Update the article with new data, fresh facts, a few new illustrations and insights
- Break long posts into shorter easy-to- read paragraphs with each paragraph containing just one idea. Or you turn the long posts into a series.
- Use more of local content.
Improve On Content Readability
Focus on the following to improve content readability:
- Font size and contrast- take note of the fact that most people access the internet from their mobile devices.
- Use clear headings and subheadings.
- Remove any tacky elements.
- Provide links to any other related content on your webpage.
Create Call-To-Action Buttons That Are Clear And Compelling
No matter how amazing your website is, if it lacks a compelling call to action button, your efforts is blasted. Here is how to go about this:
- Be clear about what actions you want the visitors to take.
- Keep it to a minimum. Too many call-to-action buttons can be quite confusing.
Improve On Your Web Design
Ensure your website has a clear design that is easy to navigate. Remember, if your visitors cannot find what they are searching for, they won’t stay.
- Ensure your webpage is attractive and easy to navigate.
- It should be designed to adapt to any and every screen size and optimized for all devices.
- Use different browsers to check your web page performance.
- Ensure your pages load quickly. Nothing increases bounce rate as much as slow web pages.
Don’t Interfere With The UX
Ensure you do not interrupt your users’ experience:
- Avoid those annoying pop ups by all means.
- Third party ads should open in a new window instead of taking your visitors off your site.
- Avoid using auto play audios or videos.
People tend to learn more about your brand from your social media page than by actually visiting your website. Ensure your website has a personal touch to it to show that its natural. Facebook and Twitter widgets that display your social media following make it easier for visitors to connect to your brand.
In all, the best ways to reduce bounce rate is by creating compelling contents that would engage your visitors and ensuring your web pages are attractive and easy to navigate. I hope the content of this article helps you to significantly reduce your bounce rate.