A Guide to Choosing an SEO Agency
There is a lot of spam and shady companies online, so it can be difficult to find the right SEO agency that will help put your company on the digital landscape where its SEO efforts can translate into sales and revenue.
Search Engine Optimization (SEO) is a long-term investment and before you select a company to handle all your SEO needs, you should make sure that you pick one that is aligned with your company type and the strategy you are going with.
Here are a few things to look out for when choosing a SEO agency;
- Understand your needs and requirements
A good SEO agency should be able to understand your company profile, advantages and weaknesses and devise a strategy that will translate into an effective impression on your target audience. The SEO agency should also be able to show that they know what you want and can give you a clear, measurable and effective plan on how to deliver of specific business objectives.
- Realistic deliverables
Many agencies have marketing taglines where they guarantee your search engine rankings. This is a red flag because there is nobody that can control ranking or manipulate the extremely complex search algorithms that search engines use. Avoid agencies that promise you instant returns on your investments and agencies that promise you a guaranteed ranking over a short time. SEO is a slow, organic process that is extremely difficult to fast-track and anybody that claims otherwise is not reputable.
- Experience and portfolio
It is always important to look through a potential SEO partner’s previous works to see how they have dealt with other clients. By seeing how the agency has serviced other clients in different industries will give you an insight into how experienced they are. Choose an experienced firm over a newly established one mostly unless they give an exceptional reason to trust them. You are investing a lot of time and resources into your company’s online future. Be sure that your agency of choice is tested and trusted.
- Customer service
The best SEO agencies provide easy-to-understand updates, reports and analytics in a timely fashion. They are also reactive to your company’s profile like new products, changes in customer demographics and other factors. Because SEO involves a lot of time and you will be spending several months on the project usually, be sure that you are working with an agency that has a listening ear and is easily accessible to you. Even if SEO is an unfamiliar subject to you, ask questions during the consultation and if you feel you are not getting clear enough answers, the agency may not be a good fit for you.
- Industry certifications
There isn’t really any official ‘SEO certification’ but any noteworthy agency in the business should have certifications for Analytics and PPC advertising from the leading search engines which are Google, Bing and Yahoo. Companies that have certifications from these tech giants must have shown their prowess and competence to be able to push your business on these platforms.
At Webmetrix Group, our work speaks for itself. Run by some of the leading minds in SEO and lead generation industry, Webmetrix Group is renowned for offering top quality online marketing services that produce unparalleled results.
Call us today for a free consultation and case study analysis where we can show you how we can make a positive difference in your business growth today.